Name: LBR
Agency: Kontakt Mediapartners
Client: LBR Parts
ICMA Award: Bronze

LBR Parts asked us to develop the overall concept. From concept to design to photography. But we also wrote everything and gave advise on printing and graphic applications. The total package including production was in our hands. An enormous challenge but at the end our customer was enthusiastic and impressed.

The corporate identity of LBR parts was visible allover the magazine. Strong colors have been chosen without being overpowering. The high quality of paper and printing accomplished the product. A strong cover convinces and attracts attention. The logo on the cover was printed in red foil.

Jury statement
Strong cover: technology in the photo with matching print finishing. Striking logo. Very good that the logo is partially overlapped by the photo. The reader’s eye is drawn very well to the machine in the foreground.

Inside pages: The photos look very authentic. People at work, technical environment. The working atmosphere is conveyed very well.

Photography: This magazine is strongly characterised by photos. If the genre of industrial photography still exists, it is here. Very memorable overview and detail shots.