{"id":19271,"date":"2024-01-31T00:01:30","date_gmt":"2024-01-31T00:01:30","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-20-1-gold-attacke"},"modified":"2024-01-31T00:01:30","modified_gmt":"2024-01-31T00:01:30","slug":"icma-14-category-1-20-1-gold-attacke","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-20-1-gold-attacke","title":{"rendered":"ICMA 14 Category 1.20 1. Gold Attacke"},"content":{"rendered":"<div id=\"attachment_18025\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18025\" class=\"size-full wp-image-18025\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-18025\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Cityguides Ulm \/ Neu-UIm<br \/>\nAgentur: ATTACKE Werbeagentur GmbH<br \/>\nKunde: Ulm\/Neu-Ulm Touristik GmbH<br \/>\nICMA Award: Gold<\/p>\n<p>Die Agentur ATTACKE \u00fcbernimmt das Stadtmarketing f\u00fcr Ulm und Neu-Ulm, in dem sie innovative Ulmer Cityguides entwickelt. Anstatt traditioneller Shoppingguides bieten wir sechs Erlebnistouren an, ma\u00dfgeschneidert f\u00fcr verschiedene Zielgruppen wie Kulturfans, Trendsetter, Sportliche, Familien und Stilbewusste. <\/p>\n<p>Jeder Cityguide pr\u00e4sentiert die besten Shops, Erlebnisse, Restaurants und Sehensw\u00fcrdigkeiten, angepasst an die Interessen der Zielgruppe. <\/p>\n<p>Authentische Testimonials f\u00fchren durch die Guides, repr\u00e4sentativ f\u00fcr ihre Zielgruppen, mit im \u201cSchnappschuss-Style\u201d erstellten Shootings f\u00fcr N\u00e4he zum Leser. Jeder Guide enth\u00e4lt eine ausklappbare Karte mit den Lieblingsspots des Testimonials. <\/p>\n<p>Die Cityguides werden in Hotels und Gastronomie ausgelegt, um die Vielfalt der Stadt zu pr\u00e4sentieren. <\/p>\n<p>Jury-Statement<br \/>\nKonzept: Es ist ein sehr innovativer Ansatz, Cityguides f\u00fcr verschiedene Zielgruppen zu machen. Shoppingguides gibt es viele, zielgruppenorientierte Cityguides sind journalistisch erarbeitet und konzeptionell ausgereift.<\/p>\n<p>Cover: Auch hier geht Ulm und Neu-Ulm innovative Wege, denn jeder der sechs Guides hat einen anderen Farbverlauf auf dem Cover. Nur jeweils ein Wort wird ben\u00f6tigt, um den Inhalt zu umrei\u00dfen: angesagt, stilvoll, kulturell, sportlich, famili\u00e4r und typisch. <\/p>\n<p>Innenteil: Der \u201cSchnappschuss-Style\u201d vieler Fotos unterst\u00fctzt die entspannte Freizeit-Atmosph\u00e4re. Auch die Typografie geht in diese Richtung: Einleitungen sind gelb unterlegt, Erkl\u00e4rtexte sachlich und \u00fcbersichtlich. <\/p>\n<p>Insgesamt: Ein innovatives Konzept rundum sehr gut umgesetzt.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_18027\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18027\" class=\"size-full wp-image-18027\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-18027\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_18029\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18029\" class=\"size-full wp-image-18029\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.20_1_Attacke_0.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-18029\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":18025,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[550],"einreicher":[514],"award":[497],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19271","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-20-concept","einreicher-attacke","award-1-gold"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19271"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/18025"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19271"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19271"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19271"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19271"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19271"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19271"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19271"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}