{"id":19280,"date":"2024-01-31T00:03:08","date_gmt":"2024-01-31T00:03:08","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-12-1-gold-red-bull"},"modified":"2024-01-31T00:03:08","modified_gmt":"2024-01-31T00:03:08","slug":"icma-14-category-1-12-1-gold-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-12-1-gold-red-bull","title":{"rendered":"ICMA 14 Category 1.12 1. Gold Red Bull"},"content":{"rendered":"<div id=\"attachment_17965\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17965\" class=\"size-full wp-image-17965\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17965\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Microadventures \u00b7 Let\u2019s explore with \u0160koda<br \/>\nAgentur: Red Bull Media House GmbH, A<br \/>\nKunde: \u0160koda \u00d6sterreich<br \/>\nICMA Award: Gold<\/p>\n<p>\u0160koda \u00d6sterreich und das Red Bull Media House machten sich auf die Suche nach den kreativsten Microadventures in \u00d6sterreich \u2013 dabei handelt es sich um kleine Abenteuer direkt vor der Haust\u00fcr. <\/p>\n<p>In reportageartigen und hochwertig produzierten Videos pr\u00e4sentierten ausgew\u00e4hlte Protagonisten ihre Microadventures und inszenierten \u0160koda als perfekten Begleiter. Zus\u00e4tzlich riefen sie die Communitys dazu auf, ihr Microadventure mit uns zu teilen.<\/p>\n<p>Entstanden ist eine Inspirationsplattform aus User Generated Content, auf der nach Jahreszeit, Dauer und Kategorie f\u00fcr das n\u00e4chste Microadventure gefiltert werden kann: www.rechargelife.at.<\/p>\n<p>Die 360-Grad-Storytelling-Kampagne beinhaltete drei Kampagnen-Phasen und war medien\u00fcbergreifend und zielgruppenspezifisch zu sehen. Erreicht wurden 31,2 Mio TV-Kontakte sowie 12,14 Mio Kontakte \u00fcber Print &amp; Online.<\/p>\n<p>Jury-Statement<br \/>\nDie Videos sind professionell gemacht und die Storytelling-Kampagne sehr erfolgreich. Zweifellos ein gelungenes Konzept mit beeindruckenden Nutzerzahlen.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17967\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17967\" class=\"size-full wp-image-17967\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17967\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17969\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17969\" class=\"size-full wp-image-17969\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_1_Red_Bull_0.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17969\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17965,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[541],"einreicher":[503],"award":[497],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19280","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-12-multimedia","einreicher-red-bull","award-1-gold"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19280"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17965"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19280"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19280"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19280"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19280"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19280"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19280"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19280"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}