{"id":19281,"date":"2024-01-31T00:03:14","date_gmt":"2024-01-31T00:03:14","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-12-2-silver-red-bull"},"modified":"2024-01-31T00:03:14","modified_gmt":"2024-01-31T00:03:14","slug":"icma-14-category-1-12-2-silver-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-12-2-silver-red-bull","title":{"rendered":"ICMA 14 Category 1.12 2. Silver Red Bull"},"content":{"rendered":"<div id=\"attachment_17971\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17971\" class=\"size-full wp-image-17971\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.0-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17971\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Sh\u00f6pping<br \/>\nAgentur: Red Bull Media House GmbH, A<br \/>\nKunde: Sh\u00f6pping.at<br \/>\nICMA Award: Silver<\/p>\n<p>F\u00fcr den \u00f6sterreichischen Onlinemarktplatz SH\u00d6PPING wurde eine crossmediale Kampagne mit Storytelling-Ansatz konzipiert, um die Wertsch\u00f6pfungskette in \u00d6sterreich und die Regionalit\u00e4t der H\u00e4ndler und des Produktangebots hervorzuheben. <\/p>\n<p>Dazu wurden Videoportr\u00e4ts mit drei ausgew\u00e4hlten H\u00e4ndlern und Manufakteuren von SH\u00d6PPING produziert, die \u00fcber ihre Betriebe und die Zusammenarbeit mit SH\u00d6PPING erz\u00e4hlen. Aus den Webepisoden sind zahlreiche Mutationen entstanden f\u00fcr TV Advertorials, Pre-Rolls, Social Clips und Bumper Ads. <\/p>\n<p>Die Content Pieces wurden \u00fcber zwei Monate vorwiegend bei ServusTV, ServusTV On, Facebook, Youtube und den Kan\u00e4len des Kunden eingesetzt. <\/p>\n<p>Um die User zu aktivieren, hat SH\u00d6PPING ein Gewinnspiel veranstaltet, welches zus\u00e4tzlich \u00fcber ServusTV On beworben wurde.<\/p>\n<p>Jury-Statement<br \/>\nDie Videos sind professionell gemacht. Die Protagonisten werden bei der Arbeit gezeigt. Das wirkt authentisch. Am Ende steht jeweils ganz logisch die Abbildung des fertigen Produkts und der Hinweis auf die Website Sh\u00f6pping.at<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17973\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17973\" class=\"size-full wp-image-17973\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17973\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17975\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17975\" class=\"size-full wp-image-17975\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.12_2_Red_Bull_1.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17975\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17971,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[541],"einreicher":[503],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19281","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-12-multimedia","einreicher-red-bull","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19281"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17971"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19281"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19281"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19281"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19281"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19281"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19281"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19281"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}