{"id":19284,"date":"2024-01-31T00:03:31","date_gmt":"2024-01-31T00:03:31","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-7-2-silver-mugeles"},"modified":"2024-01-31T00:03:31","modified_gmt":"2024-01-31T00:03:31","slug":"icma-14-category-1-7-2-silver-mugeles","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-7-2-silver-mugeles","title":{"rendered":"ICMA 14 Category 1.7 2. Silver Mugele\u2018s"},"content":{"rendered":"<div id=\"attachment_17931\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17931\" class=\"wp-image-17931 size-full\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17931\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Mobil Mente<br \/>\nAgentur: Mugele\u2019s Brand Identity<br \/>\nKunde: Autonome Provinz Bozen \u00b7 S\u00fcdtirol, Ressort f\u00fcr Infrastruktur und Mobilit\u00e4t<br \/>\nICMA Award: Silver<\/p>\n<p>Der Titel \u201cMOBIL MENTE\u201d verweist auf mobiles Denken. Die dreisprachige Publikation pr\u00e4sentiert Mobilit\u00e4tsprojekte in S\u00fcdtirol f\u00fcr Fachpublikum und interessierte Leserinnen und Leser. <\/p>\n<p>Die Herausforderung bestand darin, die komplexen Inhalte von 21 Projekten verst\u00e4ndlich, technisch detailliert und visuell ansprechend aufzubereiten. Dabei wurden 227 Pl\u00e4ne, 98 Presseartikel, 6 B\u00fccher, 15 Filme, 1.134 E-Mails und 2.143 Fotos durchk\u00e4mmt, strukturiert und f\u00fcr die gesamte Leserschaft attraktiv gestaltet.<\/p>\n<p>Das Layout verbindet verschiedene Mobilit\u00e4tsformen, Projekte und den Nachhaltigkeitsgedanken von S\u00fcdtirol.<\/p>\n<p>Verwendete Papiersorten: FSC-zertifiziertes Naturpapier und Graukarton.<\/p>\n<p>Jury-Statement<br \/>\nCover: Das Graukarton-Cover mit den Pr\u00e4gungen und der roten Schrift zeigt bereits, worum es inhaltlich geht: Mobilit\u00e4tsprojekte auf Stra\u00dfe und Schiene.  <\/p>\n<p>Alternative Storyformen: Das Buch hat viele Infografiken, die mit Erl\u00e4uterungen versehen werden. Diese alternativen Storyformen sind sehr leserfreundlich, denn man kann direkt zu dem Textblock gehen, f\u00fcr den man sich besonders interessiert. <\/p>\n<p>Insgesamt: Sehr \u00fcbersichtliche, leserfreundliche Mischung aus Fotos, Texten und Infografiken.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17933\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17933\" class=\"size-full wp-image-17933\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.2-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17933\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17935\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17935\" class=\"size-full wp-image-17935\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.7_2_Mugele\u2018s_0.3-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17935\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17931,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[534],"einreicher":[538],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19284","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-7-corporate-books","einreicher-mugeles","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19284"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17931"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19284"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19284"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19284"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19284"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19284"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19284"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19284"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}