{"id":19286,"date":"2024-01-31T00:03:41","date_gmt":"2024-01-31T00:03:41","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-6-2-silver-attacke"},"modified":"2024-01-31T00:03:41","modified_gmt":"2024-01-31T00:03:41","slug":"icma-14-category-1-6-2-silver-attacke","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-6-2-silver-attacke","title":{"rendered":"ICMA 14 Category 1.6 2. Silver Attacke"},"content":{"rendered":"<div id=\"attachment_17907\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17907\" class=\"size-full wp-image-17907\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17907\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: IDYL Outdoorbook<br \/>\nAgentur: Attacke Werbeagentur GmbH<br \/>\nKunde: Europa M\u00f6bel-Verbund GmbH &amp; Co. KG<br \/>\nICMA Award: Silver<\/p>\n<p>Die ATTACKE Werbeagentur aus Ulm hat den Entstehungsprozess von Idyl von Anfang an begleitet. Denn die Chance, eine internationale M\u00f6belmarke bei der Einf\u00fchrung ma\u00dfgeblich zu f\u00fchren, lassen wir uns nicht entgehen. <\/p>\n<p>Dem Europa M\u00f6bel Verbund \u2013 als Dachmarke \u2013 aus der N\u00e4he von M\u00fcnchen haben wir von Anfang an unter die Arme gegriffen: beginnend beim Naming des Outdoorm\u00f6bel-Konzepts sowie der M\u00f6bel-Modelle \u00fcber die Konzeption und Gestaltung des neuen Marken-Auftritts hin zur Fotoregie und Umsetzung des Lookbooks. <\/p>\n<p>Idyl, das verk\u00f6rpert die Seele der Marke wie kein anderes Wort. Skandinavisch. Nat\u00fcrlich. Und paradiesisch.<\/p>\n<p>Jury-Statement<br \/>\nKonzept: Es ist eine seltene Chance, dass eine Agentur die komplette Gestaltung einer neuen internationalen M\u00f6belmarke \u00fcbernehmen darf. Attacke hat die Chance genutzt und in dem Outdoorbook sieht man wesentliche Teile, wie die Spitze eines Eisbergs. Die Website my-idyl.de ist die nahtlose Fortsetzung des Konzepts.<\/p>\n<p>Typografie: Die Alfreda-Grotesk ist eine gute Wahl f\u00fcr das typografische Grundger\u00fcst. Diese eigenwillige Schrift wird nur f\u00fcr die sehr kurzen Headlines benutzt. Sie macht die Marke unverwechselbar, verleiht Idyl noch mehr Charakter. <\/p>\n<p>Insgesamt: Brillante Kombination von Brosch\u00fcre und Katalog. Unverwechselbare Gestaltung durch Fotografie und Typografie.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17909\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17909\" class=\"size-full wp-image-17909\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.6._2_Attacke_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17909\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17907,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[533],"einreicher":[514],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19286","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-6-print-catalogues","einreicher-attacke","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19286"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17907"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19286"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19286"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19286"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19286"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19286"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19286"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19286"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}