{"id":19291,"date":"2024-01-31T00:04:06","date_gmt":"2024-01-31T00:04:06","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-3-3-bronze-viglandfriends"},"modified":"2024-01-31T00:04:06","modified_gmt":"2024-01-31T00:04:06","slug":"icma-14-category-1-3-3-bronze-viglandfriends","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-3-3-bronze-viglandfriends","title":{"rendered":"ICMA 14 Category 1.3 3. Bronze Viglandfriends"},"content":{"rendered":"<div id=\"attachment_17843\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17843\" class=\"size-full wp-image-17843\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17843\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: plus. Das Magazin der R+V Versicherung<br \/>\nAgentur: Viglandfriends<br \/>\nKunde: R+V Versicherung<br \/>\nICMA Award: Bronze<\/p>\n<p>Die Idee des plus-Magazins: mit Storytelling und Transparenz den Wandel der Versicherung zu begleiten. <\/p>\n<p>Das Printmagazin hat gerade in Zeiten des hybriden Arbeitens in der Post-Coronawelt an Bedeutung gewonnen. Schon w\u00e4hrend der Pandemie \u00fcbernahm das plus-Magazin mehr und mehr eine verbindende Rolle als Ersatzb\u00fcro, als ein St\u00fcck Heimat.<\/p>\n<p>Auch sperrige Themen wie Resilienz oder Mathematik finden Eingang in das Heft. Das plus-Magazin wird an mehr als 20.000 Mitarbeitende sowie Bank- und Vertriebspartner nach Hause geschickt.<\/p>\n<p>Attraktive journalistische Formate kommen zur Anwendung: Reportage, Interview, Wimmelbild und mehr. Die Tonalit\u00e4t ist sowohl von den Texten wie auch von der Bildsprache auf Bodenhaftung, N\u00e4he und Unterhaltsamkeit angelegt. Dabei wird die Aufgabe nie vergessen: Vermittlung der Unternehmens-Strategie.<\/p>\n<p>Jury-Statement:<br \/>\nRedaktionelles Konzept: Sehr gut, sich auch sperrigen Themen wie Resilienz oder Mathematik zu stellen. Die Aufgaben werden gut bew\u00e4ltigt, weil stets eigene Mitarbeiterinnen und Mitarbeiter ins Zentrum ger\u00fcckt werden. Dar\u00fcber hinaus werden auch Prominente interviewt. <\/p>\n<p>Bildsprache: die Schwarzwei\u00df-Bilder wirken dokumentarisch und authentisch. Illustrationen sind speziell f\u00fcr das Thema Resilienz gemacht worden.<\/p>\n<p>Insgesamt: Journalistisch anspruchsvolle Umsetzung schwieriger Themen.\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17845\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17845\" class=\"size-full wp-image-17845\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17845\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17847\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17847\" class=\"size-full wp-image-17847\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.3-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17847\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17849\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17849\" class=\"size-full wp-image-17849\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.4-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17849\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17851\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17851\" class=\"size-full wp-image-17851\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.3._3_Viglandfriends_1.5-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17851\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17843,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[521],"einreicher":[528],"award":[501],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19291","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-3-employee-media","einreicher-viglandfriends","award-3-bronze"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19291"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17843"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19291"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19291"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19291"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19291"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19291"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19291"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19291"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}