{"id":19307,"date":"2024-01-31T00:07:10","date_gmt":"2024-01-31T00:07:10","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-1-2-silver-cope"},"modified":"2024-01-31T00:07:10","modified_gmt":"2024-01-31T00:07:10","slug":"icma-14-category-1-1-2-silver-cope","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-1-2-silver-cope","title":{"rendered":"ICMA 14 Category 1.1 2. Silver Cope"},"content":{"rendered":"<div id=\"attachment_17697\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17697\" class=\"size-full wp-image-17697\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17697\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: retail<br \/>\nAgentur: COPE Content Performance Group<br \/>\nKunde: Handelsverband \u00d6sterreich<br \/>\nICMA Award: Silver<\/p>\n<p>Retail, das offizielle Medium des Handelsverbands, informiert Fachleute \u00fcber aktuelle Entwicklungen im In- und Ausland sowie \u00fcber Projekte und Veranstaltungen des Verbands. Das Magazin und die Website retail.at folgen dem Prinzip: \u201cWir beleuchten alle Seiten und berichten unabh\u00e4ngig und \u00fcberparteilich.\u201d<\/p>\n<p>Das \u00fcberarbeitete Magazin strebt eine bessere Lesbarkeit an, mit einem modernen, luftigen Layout und leichteren Elementen. Der inhaltliche Fokus liegt auf Handelsthemen, von Nachhaltigkeit \u00fcber E-Commerce bis zu HR und Management.<\/p>\n<p>Die Inhalte werden im Magazinstil pr\u00e4sentiert, mit abwechslungsreichen journalistischen Stilformen. Aufwendige Infografiken veranschaulichen komplexe Themen, und zahlreiche Experten bringen inhaltlichen Mehrwert. <\/p>\n<p>Das Fachmagazin wird viermal j\u00e4hrlich pers\u00f6nlich an Mitglieder, Partner und Stakeholder geliefert, zus\u00e4tzlich zu Pr\u00e4senz bei Veranstaltungen des Handelsverbands und wichtigen Branchen-Kongressen. Die Auflage betr\u00e4gt 5.500 Exemplare.<\/p>\n<p>Jury-Statement<br \/>\nTitelseite: Aufmacher mit sehr guter Text-Bild-Kombination, klares Logo. Gute Idee, die Anrisse oben auf die Seite zu stellen. <\/p>\n<p>Innenseiten: Die \u00dcberschriftentype MarkPro passt gut zu den Themen des Magazins. Diese serifenlose Schrift wirkt modern und strahlt eine gewisse Lebhaftigkeit aus. Die \u00dcberschriftengr\u00f6\u00dfen bieten einen guten Einstieg in dies Seiten. <\/p>\n<p>Sehr gute Leserf\u00fchrung. Storys werden meist \u00fcber eine Doppelseite gef\u00fchrt. Das macht das Layout besonders \u00fcbersichtlich. Sehr gute Auflockerungen durch kleine Infografiken oder Erg\u00e4nzungsboxen. <\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17699\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17699\" class=\"size-full wp-image-17699\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17699\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17701\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17701\" class=\"size-full wp-image-17701\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_Cope_1.3-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17701\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17697,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[516],"einreicher":[504],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19307","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-1-custom-b2b","einreicher-cope","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19307"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17697"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19307"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19307"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19307"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19307"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19307"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19307"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19307"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}