{"id":19311,"date":"2024-01-31T00:07:33","date_gmt":"2024-01-31T00:07:33","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-1-1-gold-taos"},"modified":"2024-01-31T00:07:33","modified_gmt":"2024-01-31T00:07:33","slug":"icma-14-category-1-1-1-gold-taos","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-1-1-gold-taos","title":{"rendered":"ICMA 14 Category 1.1 1. Gold TAOS"},"content":{"rendered":"<div id=\"attachment_17687\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17687\" class=\"size-full wp-image-17687\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17687\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Handwerk BW<br \/>\nAgentur: TAOS \u2013 the art of Storytelling (GmbH)<br \/>\nKunde: Baden-W\u00fcrttembergischer Handwerkstag<br \/>\nICMA Award: Gold<\/p>\n<p>Aufgabe: aus dem Jahresbericht des \u201eHandwerktag BadenW\u00fcrttemberg\u201c sollte ein hochwertiges Zeitschriftenkonzept entwickelt werden. Dabei sollten alle wichtigen Verbandsthemen und Protagonisten einen Platz finden. Umsetzung mit optischer Opulenz, relevanten Themen und meinungsstarken Positionen.<\/p>\n<p>Jury-Statement:<br \/>\nTitelseite: Sie ist \u00fcberraschend leer, denn es steht nur eine Person da. Technisch k\u00fchle Anmutung, aber doch emotional aufgeladenes Cover. <\/p>\n<p>Innenteil: Der Start des Hefts mit den doppelseitigen Fotos zeigt die Atmosph\u00e4re bei der Handwerks-Arbeit. Die Fotografien wirken authentisch und zeigen auch das Arbeitsumfeld im Handwerk.<\/p>\n<p>Typografie und Seitenlayout sind zur\u00fcckhaltend. Der Leseablauf wird nicht durch \u00fcbertriebene Gags gest\u00f6rt. Die gro\u00dfen Bilder haben eine starke Wirkung und inhaltliche Relevanz.<br \/>\nEin besonderes Design-Highlight ist, dass das Orange des Logos auf Innenseiten als Sonderfarbe vorkommt.<\/p>\n<p>Insgesamt: Konzept, Fotografie, Layout \u2013 alles auf h\u00f6chstem Niveau.  <\/p>\n<\/div>\n<\/p><\/div>\n<div id=\"attachment_17689\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17689\" class=\"size-full wp-image-17689\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17689\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17691\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17691\" class=\"size-full wp-image-17691\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_1_TAOS_1.3-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17691\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17687,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[516],"einreicher":[517],"award":[497],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19311","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-1-custom-b2b","einreicher-taos","award-1-gold"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19311"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17687"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19311"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19311"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19311"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19311"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19311"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19311"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19311"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}