{"id":19312,"date":"2024-01-31T00:07:38","date_gmt":"2024-01-31T00:07:38","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-1-2-silver-cmr"},"modified":"2024-01-31T00:07:38","modified_gmt":"2024-01-31T00:07:38","slug":"icma-14-category-1-1-2-silver-cmr","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-1-2-silver-cmr","title":{"rendered":"ICMA 14 Category 1.1 2. Silver CMR"},"content":{"rendered":"<div id=\"attachment_17693\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17693\" class=\"size-full wp-image-17693\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17693\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: BAY\/TM Magazin<br \/>\nAgentur: CMR cross media redaktion GmbH<br \/>\nKunde: Bayern Tourimus<br \/>\nICMA Award: Silver<\/p>\n<p>Ein hochwertiges B2B-Magazin erfordert die gleiche Aufmerksamkeit wie ein Kundenmagazin, um Leser zu unterhalten, inspirieren und informieren, besonders bei der pr\u00e4gnanten Pr\u00e4sentation komplexer Inhalte. F\u00fcr Bayern Tourismus haben wir dies erfolgreich umgesetzt:<\/p>\n<p>Unter der Vorgabe \u201cInvolvieren, Professionalisieren, Inspirieren\u201d entwickelten wir das B2B-Magazin \u201cBAYTM\u201d, das sich halbj\u00e4hrlich an die bayerische Tourismuswirtschaft richtet. In sechs Ausgaben, mit der siebten in Arbeit, erlangte es schnell hohe Akzeptanz.<\/p>\n<p>Unsere langj\u00e4hrige Design- und Magazinerfahrung zeigt, dass starke Fotografie, kreative Gestaltung und klare Leserf\u00fchrung entscheidend sind. Wir nutzen doppelseitige Fotostrecken und Faktenboxen f\u00fcr den Einstieg, setzen auf gro\u00dfe Bilder als Einstieg in Themen und verwenden verschiedene grafische Elemente zur Leserlenkung.<\/p>\n<p>F\u00fcr komplexe Inhalte und Zahlen bieten wir kreative, visuell ansprechende L\u00f6sungen, die Spa\u00df machen und leicht verst\u00e4ndlich sind.<\/p>\n<p>Jury-Statement<br \/>\nTitelseite: Das Logo mit dem Wei\u00dfraum bildet ein starkes Alleinstellungsmerkmal. Gute Kombination von Bild und \u00dcberschrift auf dem Cover. <\/p>\n<p>Innenteil: Vielf\u00e4ltiges Layout mit sehr guten Eyecatchern. Insgesamt \u00fcberraschend erfrischende Gestaltung. Auf der ganzen Linie stark, komplexe Sachverhalte werden kreativ gelungen umgesetzt.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17695\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17695\" class=\"size-full wp-image-17695\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.1_2_CMR_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17695\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17693,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[516],"einreicher":[509],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19312","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-1-custom-b2b","einreicher-cmr","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19312"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17693"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19312"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19312"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19312"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19312"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19312"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19312"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19312"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}