{"id":19314,"date":"2024-01-31T00:07:49","date_gmt":"2024-01-31T00:07:49","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-2-3-bronze-cmr"},"modified":"2024-01-31T00:07:49","modified_gmt":"2024-01-31T00:07:49","slug":"icma-14-category-1-2-3-bronze-cmr","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-2-3-bronze-cmr","title":{"rendered":"ICMA 14 Category 1.2 3. Bronze CMR"},"content":{"rendered":"<div id=\"attachment_17763\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17763\" class=\"size-full wp-image-17763\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17763\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: TUI Travel<br \/>\nAgency: CMR cross media redaktion GmbH<br \/>\nClient: TUI<br \/>\nICMA Award: Bronze<\/p>\n<p>Aufgaben der Agentur:<br \/>\n\u2013 Entwicklung des inhaltliches Konzepts<br \/>\n\u2013 Designentwicklung und Bildsprache<br \/>\n\u2013 Geschichten-Entwicklung und Text<br \/>\n\u2013 Betreuung und Produktion der zwei Mal im Jahr erscheinenden Ausgaben.<\/p>\n<p>Fr\u00fcher haben Reiseveranstalter Hotels \u00fcber Kataloge verkauft \u2013 heute steht Inspiration im Vordergrund. Daf\u00fcr wurde ein neues Magazin konzipiert.<\/p>\n<p>TUI Travel ist aufgebaut wie Publikums-Reisemagazine. Wir beginnen mit einer Fotostrecke, bringen dann packende Reisereportagen aus aller Welt, berichten aber auch \u00fcber Hintergr\u00fcnde und Fakten, z.B. zum Thema nachhaltiges Reisen. <\/p>\n<p>Mehrmals im Jahr recherchieren unsere Autorinnen und Autoren Themen und Protagonisten und schreiben s\u00e4mtliche Texte. Alle Geschichten werden dabei erg\u00e4nzt von einem Serviceteil. Ebenso verkn\u00fcpft sind Hoteltipps vor Ort, die \u00fcber direkte Links einfache Buchungsm\u00f6glichkeiten bieten.<\/p>\n<p>Jury-Statement:<br \/>\nDas Reisemagazin TUI Travel enth\u00e4lt Reportagen, Erlebnisberichte und gro\u00dfformatige Bilder von den sch\u00f6nsten Orten der Welt \u2013 TUI Travel ist ein Heft zum Tr\u00e4umen.<\/p>\n<p>Die Inhalte sind journalistische und gestalterische Qualit\u00e4ts-Arbeit. Das Heft k\u00f6nnte auch am Zeitschriften-Kiosk angeboten werden.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17765\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17765\" class=\"size-full wp-image-17765\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17765\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17767\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17767\" class=\"size-full wp-image-17767\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._3_CMR_1.3-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17767\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17763,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[502],"einreicher":[509],"award":[501],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19314","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-02-custom-b2c","einreicher-cmr","award-3-bronze"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19314"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17763"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19314"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19314"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19314"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19314"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19314"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19314"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19314"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}