{"id":19323,"date":"2024-01-31T00:09:07","date_gmt":"2024-01-31T00:09:07","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-0-3-bronze-aco-ahlmann"},"modified":"2024-01-31T00:09:07","modified_gmt":"2024-01-31T00:09:07","slug":"icma-14-category-1-0-3-bronze-aco-ahlmann","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-0-3-bronze-aco-ahlmann","title":{"rendered":"ICMA 14 Category 1.0 3. Bronze ACO Ahlmann"},"content":{"rendered":"<div id=\"attachment_17675\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17675\" class=\"size-full wp-image-17675\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.1-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17675\" class=\"wp-caption-text\"><div class=\"auto-caption\">Thema: ACO Redesign<br \/>\nAgentur: ACO Ahlmann SE &amp; Co. KG<br \/>\nKunde: ACO Ahlmann SE &amp; Co. KG<br \/>\nICMA Award: Bronze<\/p>\n<p>ACO, als WaterTech Unternehmen, integriert seine Mission in die visuelle Kommunikation mit einem neuen Claim und einem Corporate Design Refresh: \u201cWasser ist unser Element.\u201d Die blaue Farbpalette betont die Verbundenheit mit Wasser. Der Claim \u201cACO. we care for water\u201d reflektiert die Wertsch\u00e4tzung f\u00fcr Mensch, Umwelt und die Zukunft, als Teil der ACO DNA.<\/p>\n<p>Das Redesign zielt darauf ab, eine nahbare und emotionale Bildsprache mit hoher Identifikationsbereitschaft zu schaffen. Die Hauptaussage \u201cProtect people from water, protect water from people\u201d wird durch Keyvisuals, z.B. einer Mitarbeiterin mit umgedrehtem Regenschirm, und Tierbildwelten vermittelt. ACO PRO, als Beispiel, sch\u00fctzt Lebensr\u00e4ume von Amphibien.<\/p>\n<p>Die Zielgruppen sind weltweit ACO-Mitarbeiter sowie Industriekunden, Bauunternehmen, Ingenieurb\u00fcros, Landschaftsarchitekten und Privathaushalte.<\/p>\n<p>Jury-Statement:<br \/>\nDas Konzept wird medienkonvergent umgesetzt. Das bedeutet, dass Farben, Illustrationen und Schriften sowohl in Print wie Online identisch aussehen. Dadurch werden die Konsumenen sehr gut in die konzeptionelle und gestalterische Welt von ACO mitgenommen. Gelungene visuelle Interpretation durch Illustrationen.<\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17677\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17677\" class=\"size-full wp-image-17677\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.0_3_ACO_Ahlmann_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17677\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":17675,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[495],"einreicher":[500],"award":[501],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19323","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-0-sustainability","einreicher-aco-ahlmann","award-3-bronze"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19323"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19323"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19323"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19323"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19323"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19323"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19323"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19323"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}