{"id":19325,"date":"2024-01-31T00:09:17","date_gmt":"2024-01-31T00:09:17","guid":{"rendered":"https:\/\/icma-award.com\/portfolio-item\/icma-14-category-1-2-2-silver-red-bull"},"modified":"2024-01-31T00:09:17","modified_gmt":"2024-01-31T00:09:17","slug":"icma-14-category-1-2-2-silver-red-bull","status":"publish","type":"portfolio","link":"https:\/\/icma-magazine.com\/de\/portfolio-item\/icma-14-category-1-2-2-silver-red-bull","title":{"rendered":"ICMA 14 Category 1.2 2. Silver Red Bull"},"content":{"rendered":"<div id=\"attachment_16223\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16223\" class=\"wp-image-16223 size-full\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1.jpg\" alt=\"Alt Text\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-16223\" class=\"wp-caption-text\"><div class=\"auto-caption\">Name: Ala\u00efa Hawaii Issue<br \/>\nAgentur: Red Bull Media House GmbH<br \/>\nKunde: ALA\u00cfA GROUP<br \/>\nICMA Award: Silver<\/p>\n<p>Die ALA\u00cfA GROUP ist eines der am schnellsten wachsenden Actionsport-Startups der Welt und hat es sich zum Ziel gemacht, die Zukunft des Surfens und Skatens neu zu denken. Zu diesem Zweck wurden weltweit spektakul\u00e4re Multisportparks er\u00f6ffnet, die mit Indoor- und Outdoor-Anlagen die Tr\u00e4ume aller Freestyler erf\u00fcllt \u2013 in einem Ambiente, das von der hawaiianischen und kalifornischen Surfkultur inspiriert ist. Der Name \u201eAla\u00efa\u201c stammt vom ersten Surfbrett, das in Hawaii erfunden wurde.<\/p>\n<p>Das Magazin m\u00f6chte seinen Leserinnen und Lesern einen Einblick in einen faszinierenden Lifestyle bieten und gleichzeitig die au\u00dfergew\u00f6hnlichen M\u00f6glichkeiten pr\u00e4sentieren, die Ala\u00efa zu bieten hat. <\/p>\n<p>In der zweiten Ausgabe tauchen die Leser tief in die Welt der Surfer und Skater auf Hawaii ein und erleben gleichzeitig die atemberaubende Naturkulisse der Inseln. Eine sorgf\u00e4ltig ausgew\u00e4hlte Fotostrecke auf hochgl\u00e4nzendem Papier vermittelt dabei die Sch\u00f6nheit und Dynamik dieser faszinierenden Umgebung.<\/p>\n<p>Jury-Statement<br \/>\nCover: So extrem reduziert macht es neugierig. Der Farbverlauf von Blau \u00fcber Gr\u00fcn zu Gelb passt zu Hawaii. Das Logo wirkt geheimnisvoll. Eines der seltenen Beispiele f\u00fcr sinnvollen Einsatz eines Farbverlaufs.<\/p>\n<p>Innenseiten: Die opulenten Fotostrecken lassen die Leserinnen und Leser eintauchen in die Welt der Surfer und Skater.<\/p>\n<p>Typografie: F\u00fcr Headlines wird \u00fcberwiegend die Schrift Waverly Dispaly eingesetzt. Eine sehr gute Wahl, passend zum Thema. <\/p>\n<p>Insgesamt: Professionell gemachtes Magazin, das die Atmosph\u00e4re Hawaiis sehr gut einf\u00e4ngt. <\/p><\/div>\n<\/p><\/div>\n<div id=\"attachment_17753\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17753\" class=\"size-full wp-image-17753\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.2-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17753\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n<div id=\"attachment_17755\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17755\" class=\"size-full wp-image-17755\" src=\"https:\/\/icma-award.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1.jpg\" alt=\"\" width=\"1240\" height=\"874\" srcset=\"https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1.jpg 1240w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1-300x211.jpg 300w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1-768x541.jpg 768w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1-1030x726.jpg 1030w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1-705x497.jpg 705w, https:\/\/icma-magazine.com\/wp-content\/uploads\/2024\/01\/14th_ICMA_1.2._2_Red_Bull_1.3-1-450x317.jpg 450w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/> auto<p id=\"caption-attachment-17755\" class=\"wp-caption-text\"><div class=\"auto-caption\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16224,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"kategorie":[502],"einreicher":[503],"award":[499],"jahr":[],"einreicher_15":[],"portfolio_entries":[],"class_list":["post-19325","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","kategorie-1-02-custom-b2c","einreicher-red-bull","award-2-silver"],"_links":{"self":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/comments?post=19325"}],"version-history":[{"count":0,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio\/19325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media\/16224"}],"wp:attachment":[{"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/media?parent=19325"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/tags?post=19325"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/kategorie?post=19325"},{"taxonomy":"einreicher","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher?post=19325"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/award?post=19325"},{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/jahr?post=19325"},{"taxonomy":"einreicher_15","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/einreicher_15?post=19325"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/icma-magazine.com\/de\/wp-json\/wp\/v2\/portfolio_entries?post=19325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}