Name: Volvo winter magazine 2022
Agency: SIVK
Client: Volvo Car Netherlands
ICMA Award: Award of Excellence

For Volvo Car Netherlands, we developed a magazine that fully utilised special printing techniques. Using four types of paper and seven colours, we created impressive effects such as simulated snow in silver and additional layers for highlighting accessories. In addition to the design, we took care of the concept and editorial design.

During the winter season, the magazine reached 100,000 Volvo owners in the Netherlands. It contains interviews on accessories, articles on safety, winter landscapes and seasonal tips. QR codes make it possible to make appointments with dealers, make purchases and read more.

Scandinavian winter landscapes have been masterfully depicted by a lithographer. Colour photos on matt white paper and silver photos in slide print on dark blue paper were carefully coordinated to achieve the perfect snow reflection.

Jury statement:
The cover shows the winter weather with reduced design means. The inside pages show accessories that soften the winter while driving.

The magazine stands out due to its high-quality production: design, choice of paper, printing technique. All in all avery modern, elegant and serious magazine.